Brand strategy sounds big and intimidating, but at its core it’s really just a series of honest questions about who you are, who you’re for, and what you want people to feel when they encounter your company/brand.
The problem is most people don’t know which questions to ask. They jump straight to logos and color palettes before they’ve figured out what their brand actually stands for, and that’s where things can get off track.
This framework and accompanying workbook that breaks your brand strategy into 9 foundational elements and guiding questions for each to help you figure out the answers.
- Purpose & Positioning
- Target Audience
- Brand Promise
- Personality & Voice
- Value Proposition
- Visual Identity
- Messaging
- Competitive Differentiation
- Brand Experience
Whether you’re building a new company/brand from scratch or finally trying to put your instinct into a tangible document, get started with the Brand Strategy Workbook below!